5 Takeaways From Online Holiday Shopping 2010

• 55 percent rated their online shopping experience as "good," equivalent to a "B" grade;
• 57 percent said they'd like online retailers to improve their site navigation, and 54 percent said the same for site search;
• 58 percent experienced retargeting, the practice of targeting consumers with advertisements after they've clicked on a product or promotion but didn't make a purchase in that session;
• 54 percent said they felt retargeting was an invasion of their privacy, and 48 percent are turned off by retailers who use it;
• 84 percent are hesitant or unwilling to share their personal information with retailers to personalize their online experience;
• 13 percent used mobile phones to make holiday purchases this year, while 18 percent used them for comparison shopping; and
• 31 percent were influenced by promotions on Facebook, 17 percent by promotions on Twitter and 20 percent by mobile-based promotions.

What can retailers learn from these findings? They certainly show room for growth and signal the rising influence mobile and social marketing has on consumers' online shopping experiences.