5 Takeaways From a Career in Cross-Channel Retail

The iPad will matter a lot in the future of retail, according to Bass. It provides a shopping experience that's superior to an e-commerce website. Smartphones, however, won't matter so much, depending on product category. Bass says the small screen size of a smartphone negatively impacts the shopping experience. And social media will matter as a tool for customer service, but not for sales — at least in the near future.