5 Takeaways From a Career in Cross-Channel Retail

Lesson No. 5: What's ahead. While Bass isn't particularly bullish on things like foursquare, QR codes and F-commerce, he's predicting big things for e-commerce and iPads. Thirty percent of brick-and-mortar store sales will shift online within the next 10 years, Bass predicted, drastically changing store economics. He cited Best Buy's efforts to sell space within its retail stores as a foreshadowing of what's to come. But don't rush into signing any long-term lease deals, he advised.