5 Takeaways From a Career in Cross-Channel Retail

Lesson No. 4: Pay attention to lesson three. But also take advantage of new capabilities. Bass cited the launch of Fashion Genius, an online survey tool for women shopping for the perfect fit and style of clothes, as an example of Charming Shoppes taking advantage of new technology. Calling it the “Google for clothes,” Fashion Genius is a three-minute survey on Lane Bryant's website. The survey is fun for users and adaptive based on their answers. In the end the consumer is presented with an outfitting tool based on what's most applicable to them based on their answers. Launched on Sept. 12, Fashion Genius saw 60,000 surveys completed in one day.