5 Takeaways From a Career in Cross-Channel Retail

Secondly, your e-commerce site is likely to have different competitors than its brick-and-mortar counterparts. For Lane Bryant (a Charming Shoppes brand), Bass considers its retail store competitors to be Kohl's, J.C. Penney and Wal-Mart, but the brand's e-commerce site's chief competition to be OneStopPlus.com.