5 Surprising Reasons Behind ‘Green’ Spending

3. Actions speak louder than words: Even though the overall number of moms who believe they live a “Very Green” life doesn’t reach 50 percent, their purchasing habits say otherwise. In fact, 72 percent seek out the “Natural” or “Organic” label on the foods they buy for their families, and 56 percent of all consumers say they typically clean their homes with “natural” or “green” products. Regardless of how they label themselves, if they have a choice in retail aisles, moms lean green.