5 Surprising Reasons Behind ‘Green’ Spending

2. It’s not all about the planet: Green moms want to save the world, right? Not always. While these “Very Green” moms have a solid understanding of environmental practices and their beliefs inform their purchases, it’s not always the case for a large majority of moms. In fact, 91 percent say their motivation in buying environmentally friendly products centers on protecting the health of their families, not saving the planet.