5 Ways Retailers Can Effectively Work With Mommy Bloggers

So what's fair compensation? Most mommy bloggers post the minimum amount of the retail value in goods they expect in exchange for them to review your products and host a giveaway. This is usually included in her advertising or PR efforts.

A good mommy blogger — i.e., one who attracts a minimum of 5,000 unique monthly visitors and has the ability to craft well-written reviews — will command anywhere between $50 to $150.