5 Ways Retailers Can Effectively Work With Mommy Bloggers

2. Incorporate mommy blogger outreach in all your marketing efforts. Whether you're launching a new line or need buzz about an existing product, appoint at least a few mommy bloggers to enhance your efforts.

Do the math: 10 productive mommy bloggers who each generate at least 15,000 unique monthly visitors, 18,000 page views, and each have 12,000-plus fans on the leading social sites can garner a minimum of 450,000 impressions.