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In spite of this, many retailers don't plan and budget for mommy blogger outreach simply because they regard the task as overwhelming, costly or time consuming. It need not be, however. Here are five tips to become a champion among mommy bloggers:
1. Honor thy mommy bloggers. When it comes to mommy bloggers, almost all retailers have a distinct advantage. Mommy bloggers want to be your brand ambassador. They want to review your products. They want to get to know you. Share the love! Treat mommy bloggers with the same respect as you would the editors of Ladies Home Journal.
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- Companies:
- Amazon.com
- American Express
- Places:
- U.S.
Wendy Hirschhorn
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