5 Strategies to Drive Sales With Your Subscription E-Commerce Website

5. Open the vault. Many first-time customers might not only be experiencing your brand for the first time, but also the entire concept of subscription e-commerce. For many, they don't necessarily know what to expect when they receive their first "box." In addition to a clearly written "How it Works" section, sharing insight on some past boxes you've delivered can help customers better understand what to expect when signing up for a subscription. SumoJerky prominently features some of its latest beef jerky samples on its homepage as a way for customers to get a sense of what to expect in their next order.