5 Strategies to Drive Sales With Your Subscription E-Commerce Website

4. Sell the story. Many subscription e-commerce companies source products from multiple vendors or from partners that meet specific criteria. It's likely that your visitors are interested in not just your brand, but the larger niche/industry that you fill. They're also likely to be more engaged with options they're presented with in your niche and will likely respond to the story behind why a particular product or brand was added to a subscription. One company that puts such emphasis on how it sources its products (although all products are white-labeled) is NatureBox, which has a entire page dedicated to telling the story behind its wholesome food products.