5 Strategies to Drive Sales With Your Subscription E-Commerce Website

2. Use social proof. A key driver in conversion is gaining the trust of the prospect. One element to establishing trust is proof that you've delivered your goods/services to past customers who have been delighted by the results. Demonstrating such "social proof" through customer testimonials is a great way to gain the trust of your visitors. The more "real" this social proof (e.g., using videos or photos instead of just text), the more influential in driving conversion. Take CogniTea, for example, which has sourced customer testimonials and customer photos via Instagram to demonstrate social proof and build trust with its audience.