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Try this tactic: Ask friends and family to test your systems (e.g., email opt-in, mobile app downloading/installation, checkout process, cart or browse abandonment, etc.) and report on their experiences.
5. Keep new customers coming back after the holidays. You'll be attracting a whole new class of first-time shoppers this season. Now you need to retain them and bring them back to shop again and again instead of once or even once a year. Reach out with a program of special content and offers that entices them back to your site, whether to opt in, create an account/profile, download your app, connect socially, join a loyalty program, or buy again.
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Loren McDonald
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