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Ideally, you'd integrate your customers’ actions and preferences across all channels, but we might be too far into the season to engineer that. So, add it to your 2015 "to do" list and look for content and functions you can add to marketing channels now to engage more customers.
Try this tactic: Cross-promote content across channels. For example, use your social channels to propagate email offers and promote your app, or add email offers and social links to your app.
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Loren McDonald
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