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Try this tactic: Send a heads-up email with crucial seasonal information (and links) — e.g., changes in email frequency, seasonal shipping schedules, store locations, extended store or customer service hours, gift card information, return policies, etc.
3. Take an omnichannel approach. You and your customers are connecting in multiple ways today — in-store, via emails, on your website, via social networks and mobile apps, call centers, etc.
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Loren McDonald
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