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Try this tactic: Add a one-click pay service such as PayPal, a click-to-call link to your customer support, a guest checkout or a "Save for Later" button that triggers a "come back" email.
2. Do everything you can to take the friction out of holiday shopping. Holiday shoppers have different needs, priorities and concerns. Adapt your website's content and navigation to help consumers browse, buy and get help as easily as possible.
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Loren McDonald
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