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1. Close the smartphone gap. IBM predicts that mobile will drive 20 percent of online sales and more than 43 percent of site traffic this November. See the problem? People browse on smartphones but buy on tablets and desktops.
No matter how mobile friendly your emails are, a website with cluttered pages and complex forms can turn a shopper into another abandonment statistic. Streamline landing pages to align with email calls to action and find ways to reduce the barriers to browsing and buying.
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Loren McDonald
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