5 Strategies to Boost Your Holiday Marketing Program

Here's what companies contended with in the 2013 holiday shopping season: Average order value and items per sale hit a new peak, buoyed by a surge in mobile shopping. However, consumer attention wavered and a higher cart abandonment rate helped depress conversions.

If you're looking for tips to get more out of your holiday program, or if you think it might have some potential weaknesses, below I've highlighted five common mistakes with strategies to correct them. Each includes a tactic you can integrate into campaigns and content to make your marketing program more successful.