5 Steps Retailers Can Take to Achieve ‘Constant Connectedness’

It's still early, but consumers are beginning to use social media and mobile technologies as channels for forging and maintaining connections with their favorite brands, and for sharing brand-related conversations with the people in their online networks. There's a huge opportunity for brands to play an increasingly important role in the social media lives of their customers, and this is evidenced by an increased level of investment among retailers.