5 Steps Retailers Can Take to Achieve ‘Constant Connectedness’

But many retailers are struggling to keep up with consumers who live in the emerging world of constant connectedness. Technology has given consumers tools to forge instant connections with brands and with other users to communicate good (and bad) experiences. Unless they learn how to sufficiently navigate these communication channels, retailers will increasingly find themselves excluded from conversations that are essential for creating rich customer experiences and achieving bottom-line success.