5 Steps Retailers Can Take to Achieve ‘Constant Connectedness’

Retailers thrive on making personal connections with their customers. Their ability to create and leverage these connections directly impacts their ability to rise above the clamor of the marketplace and differentiate themselves from the competition.

Emotional connections, in particular, drive customer experiences with brands, transforming mere “purchasers” into committed brand advocates. Since relatively few retailers can compete on price alone, customer connections and differentiated customer experiences are primary concerns, driving retailers to carefully listen to the “voice of the customer” and focus their efforts accordingly.