Cross-Channel Marketing: Respect the Shopper!

2. Sync prices, 
products and promos across channels.
While it may not always be possible to match prices and/or product availability across channels, retailers should be aware of disconnects and set consumer expectations accordingly by communicating issues up front. Wal-Mart does this by alerting shoppers that in-store prices may differ from its e-commerce site, while Kohl's offers shoppers an in-store kiosk where they can arrange to have out-of-stock items shipped to their homes.