5 Steps for Ensuring PLA Success This Holiday Season

4. Use clear images. This next piece of advice might seem obvious, but it's amazing how some retailers ignore it. Use clear images! Because consumers’ decision making is influenced by strong visuals, it's important to make sure that images paired with products are both relevant and clearly presented. Make sure the image is clear (150x150.jpg). The product should also be visible — i.e., not concealed in packaging. Once you have these basics covered, test different images and angles. For example, see how apparel looks depicted on a mannequin vs. on live models or with different backgrounds.