5 Steps for Ensuring PLA Success This Holiday Season

3. Optimize your PLA campaign. Once your merchant feed is optimized, it's time to refine the PLA campaign. Pay particular attention to the structure of your product targets and ad groups. Putting too many SKUs/products within a product target can reduce the quality of the match between the consumer query and product. Minimizing the number of SKUs/products within product targets enables better control over your bids, more targeted promotional text and higher operational flexibility.