5 Steps for Ensuring PLA Success This Holiday Season

2. Optimize your merchant feed. Once your merchant feed includes your entire catalog, it's time to optimize and enrich it. To do this, you can't assume that the data generated from your inventory or merchandising system is sufficient to make your PLA campaign successful. Rather, you need to think like a consumer. What search terms would you enter into search engines? Which item titles would you be more likely to click on when multiple PLAs appear?