5 Steps for Ensuring PLA Success This Holiday Season

1. Ensure you have a robust and comprehensive merchant feed. Only products included in your merchant feed have the chance to appear as a PLA. As such, this step is of utmost importance. First, make sure every product in your catalog is included in your merchant feed. You should also populate as many fields as possible in the merchant feed, as more populated fields create more matching opportunities and improve the quality of the matching between query and product.