5 Steps for Ensuring PLA Success This Holiday Season

Retailers have had a full year since the introduction of PLAs to learn about them and prepare for the holiday push. The clock is ticking; the earlier you implement these tips, the more likely you'll have a jolly holiday season.

Greg de Haaff is senior director, product management, at Adchemy, a software provider that helps marketers scale the performance and relevance of their paid search campaigns.