5 Steps for Ensuring PLA Success This Holiday Season

As the autumnal sun wanes on the horizon, one thought grows stronger in the minds of retailers everywhere: preparation for holiday sales. Online retailing is gaining a larger portion of total merchandising sales, with paid search ads driving more traffic than organic. Within the online retailing world, product listing ads (PLAs) are gaining much more traction since their introduction, with clickthrough rates growing nearly 20 percent year-over-year.