5 Questions Retailers Must Tackle to Attract and Retain Customers

3. How proactive are you? Do you examine every interaction you have with your customers? Are you proactive in understanding when you disrupted their day, their week or their month because your processes aren't up to par? You're not delivering to your customers at an optimum level when you're not actively looking at your data, understanding where the failures occur, and reaching out to your customers before they reach out to you.