5 Questions Retailers Must Tackle to Attract and Retain Customers

Zara understands that its customer is the fashionista who has less money in her pocket, but a thriving desire to have the newest fashion. It knows its customers are constant shoppers who want to wear the newest, latest trends. Zara has 200 people in Spain who are constantly creating product, and the brand turns its inventory every three weeks to lure its customers back into its stores.