5 Questions Retailers Must Tackle to Attract and Retain Customers

1. Do you believe your customers are an asset or cost center? Many companies really don't think about the lifetime value of their customer. Rather than thinking about the long-term value, managing their customers as an asset, they might nickel and dime that customer with a $50 service charge or a $200 fee for something created from a policy that might have made sense made inside of a silo, but when you realize that you might be driving away a $5 million customer or a $20,000 customer, that decision doesn't make sense.