5 Questions Retailers Must Tackle to Attract and Retain Customers

Ikea sells products for people who have less money in their pocket and more energy. It knows its customers are willing to save a bit of money by putting their own furniture together. Its clarity of purpose is to serve the budget conscious. What Ikea knows is if you're just out of college or one of those people who don't spend a lot of money on furniture, you might want to spend, let's say, $199 on a chair. It knows that if your mom is coming to visit for the first time, you rush out to buy a chair.