5 Questions Retailers Must Tackle to Attract and Retain Customers

Out of this plain talk, of connecting with customers as humans, as parents, as family members, Zappos.com has achieved over $1 billion in gross merchandise sales and over 2 million Twitter followers.

5. What pushes your "yes" button? Is everyone in your organization clear on that? Do you really have clarity around what you're trying to accomplish? About how you intersect and improve your customers’ day? For example, do you have complete clarity as people are making decisions across your organization about when something is ready to send to market so they can optimally serve customers? About what conditions must exist before a product or service is ready to go?