5 Questions Retailers Must Tackle to Attract and Retain Customers

Hsieh's early tweets were things like, "I'm at the barbershop." Those tweets created a personal connection between the world reading them and the people at Zappos — they call themselves "Zapponians." People reading Zappos’ tweets connect with the brand, and as a result it's built a customer base because consumers want to buy products and services from individuals they can relate to.