E-Commerce Insights: 5 Online Metrics to Maximize All That Data

Have someone spend time getting links. Track the effectiveness at doing so. If you use an SEO firm, it should be able to provide this report; if not, change firms. If you do SEO yourself, consider using analytics software to track this data, such as Enquisite.

5. Inactive E-Mail Subscribers
How many e-mail subscribers do you mail who haven’t clicked or opened in more than three months? The common wisdom is that you need to mail everyone on your list because e-mail is so much cheaper than sending a catalog. However, you can increase deliverability and response from your best buyers by suppressing inactive e-mail addresses from most mailings.