E-Commerce Insights: 5 Online Metrics to Maximize All That Data

These shoppers represent a great opportunity to improve sales. You can consult with external firms for additional help or use one or more of the following strategies to reduce this rate and improve sales:

• Create custom landing pages for those frequently
  searched terms with higher than average bounce rates.
• Create a search thesaurus that substitutes keywords that produce results on your site for misspellings or alternative product names/numbers.
• Create a “no search results” page that offers top sellers and — big and bold — your customer service phone number and e-mail address.
• Use a service like SLI Systems or Endeca, which have built-in search reports and optimization strategies.

4. Inbound Links
Search engine optimization (SEO) is your best and most cost-effective way to acquire new customers. The biggest factor in growing SEO-based sales is getting other sites, blogs, etc., to link to you.