E-Commerce Insights: 5 Online Metrics to Maximize All That Data

3. Site Search Bounce Rate
Most shoppers would rather stick a sharp object in their eyes than use internal site search; it’s one of the most frustrating functions on any e-commerce site. Regardless, many shoppers do use site search. They’re masochists just begging you to sell to them, and they convert at a rate two to four times higher than the average shopper. Google Analytics allows you to track the percentage of shoppers who see your search results page and then immediately leave your site. (Though it’s a bit tricky to set up. See www.google.com/analytics for instructions.)