E-Commerce Insights: 5 Online Metrics to Maximize All That Data

2. Start Cart Percent
You can’t get shoppers to check out if they never put anything into their carts. This metric shows how effective your site is at merchandising. If you get the fallout numbers noted above, it’s simple to compute start carts. If you want an advanced version, pay attention to the products and categories that have the highest start-cart percentage. Drive shoppers to those products by putting them on the homepage or in e-mails.