E-Commerce Insights: 5 Online Metrics to Maximize All That Data

1. Check Out Fallouts
Watch the portion of shoppers who load their carts with product only to abandon the process altogether. To address this, find the places where shoppers bail. Use Google Analytics to track your fallout numbers. (Learn how to create a fallout report in the whitepaper on CatalogSuccess.com, which can be found under Related Content beside this article.)