5 Mobile Retail Trends You Need to be Aware Of

5. The convenience of mobile can foster loyalty and drive recurring revenue. While using mobile to offer personalized promotions is valuable, the ability to enhance the customer experience to convert a one-time buyer into a loyal customer is the real asset. A coffee shop's mobile application is a perfect example of how mobile ingenuity can build an army of brand advocates. Customers can use the app to make purchases, track and redeem their loyalty points, and load and use gift cards. This convenience increases the likelihood that they'll return to that shop on a regular basis.