5 Mobile Retail Trends You Need to be Aware Of

3. Messaging remains an effective, growing way to reach consumers anywhere, anytime. Every smartphone and feature phone supports text and multimedia messaging (SMS and MMS), and most consumers are familiar with both. More than 70 percent of respondents already use messaging to attract and retain customers, and more than half use it to offer promotions and increase revenue. In spite of the advent of newer, flashier, yet siloed technology, I expect retailers to continue to use messaging because its efficacy is proven and it allows for ubiquitous reach across all phone systems, networks and models.