Mobile Marketing 
& Commerce: Cashing in on Mobile Consumers

5. One-to-one relationships will increase customer loyalty. Whether it involves enabling interactive experiences via the mobile web, apps, social media or multichannel initiatives, a well executed mobile strategy can help retailers create one-to-one relationships with consumers.

Mobile can be the glue that holds a multichannel loyalty program together and increases its effectiveness. A mobile component can be integrated with existing programs to drive repeat engagement. Retailers can reward loyalty to encourage repeat purchases in-store, online and via mobile.