Mobile Marketing 
& Commerce: Cashing in on Mobile Consumers

So how can retailers get up to speed with fast-moving trends in mobile technology and use them to their advantage? Here's my list of the top five mobile best bets for retail:

1. True brand experiences will extend to mobile. Mobility and apps have emerged as a constant, even necessary, aspect of consumers' lives. Retailers realize they need a mobile strategy to keep consumers interested and help grow their businesses.