4 Tips to Help Your Website Make Money This Holiday Season

Ensuring effective web performance is a shared marketing and IT responsibility. Through informed, proactive communication, marketing and IT execs can ensure the best possible end user experience within an acceptable cost structure.

For example, let’s say your marketing team wants to add new site content, such as graphics or video, during an anticipated period of peak traffic. The IT team can then demonstrate how the addition of this content will likely impact the end user experience under load for critical revenue-generating applications. This type of cost/benefit analysis can expand to cover various factors such as third-party services investment, internal resources and potential downstream influence on performance. Ultimately, this will help you achieve a critical balance between website functionality and performance — one that aligns to end user expectations.