4 Tips to Help Your Website Make Money This Holiday Season

Many retail websites during the 2010 holidays failed to meet the performance demands of consumers who expect web pages to download in two seconds or less — even during peak traffic periods. A recent analysis of web page visits found that end user abandonment rates rise 8 percent with an extra two seconds of wait time, meaning that slow websites can have a negative impact on revenues and profitability, as well as brand and customer loyalty.
This year’s underperforming retailers share three common mistakes: