B-to-B Insights: 5 Free, Fantastic Web Marketing Tools
As a rule of thumb, keep videos short. For beginners, less than a minute is best. If you're going over two minutes, your name better be Francis Ford Coppola. Don't let an individual scene run longer than 10 seconds.
Woopra: The Next Frontier?
Woopra is a new web analytics service that has both a free and paid version. Among its many functions is a real-time snapshot of your website's activity down to the customer level. Watching this stuff is like drinking Absinthe: over-consumption can drive you crazy. However, control your latent obsessive-compulsive tendencies and you'll find Woopra's graphic interface with your website's traffic history very helpful. It's literally a snapshot of your daily traffic in a calendar format. You can even engage customers in live chat for some one-to-one marketing research. Where Woopra will take us is yet to be determined, but hitching the ride at Woopra.com is free.
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A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
