B-to-B Insights: 5 Free, Fantastic Web Marketing Tools
Free Movie Tools to Put You In Pictures
If a picture is worth 1,000 words, a moving picture is worth 10,000. Short, online video is a powerful tool in B-to-B marketing. You may not know it, but if you're using Windows or Mac operating systems, you already have decent video editing software on your computer that will allow you to show the benefits of your products in action. (You can also download Windows Movie Maker for free at download.cnet.com.)
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A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
