B-to-B Insights: 5 Free, Fantastic Web Marketing Tools
SurveryMonkey to Engage Your Customers
The holy grail of marketing is to know what your customers think. You can get inside their heads with an online survey tool called SurveyMonkey. Sign up for the free version or buy its more advanced functions at SurveyMonkey.com.
You may eventually need the advanced version, but first try the free service, which allows you to create an unlimited number of surveys you can email to customers or post on your website. The free service limits you to 10 questions and 100 responses per survey. However, if you're new to surveying, these limitations aren't necessarily bad and can help focus your survey strategy and analysis techniques.
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A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
