B-to-B Insights: 5 Free, Fantastic Web Marketing Tools
Kick up your email design with KompoZer, the free, easy-to-use, WYSIWYG ("What You See Is What You Get") web-authoring tool. It's far superior to your service provider's online tools, even approaching Adobe's DreamWeaver in functionality.
Online email design tools are painfully slow. KompoZer lets you design offline, saving your time, nerves and co-workers' ears from all of your yelling and swearing. Once your email's designed, simply cut and paste the HTML code into your service provider's online tool. As with most design programs, you'll still have to resize your images in a picture editor. Visit KompoZer.net to download.
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A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
